Question: You’re planning to run a video action campaign. How should you approach your measurement strategy?
- Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- Measure only complete offline conversions for a more accurate return on investment calculation.
- Measure the full value with Google Ads conversion tracking and include lighter conversion events.
- Measure only complete online conversions for a more accurate return on investment calculation.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
