Question: You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
- Low-performing because it’s less than the average CTR
- High-performing because it’s relatively close to the campaign’s average CTR
- Low-performing because any CTR under 5% is underperforming
- Needs further context, especially of the industry specific benchmark
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