Question: You're working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
- You want to apply frequency management to your deal.
- You’re working across multiple publishers within a deal.
- You’re paying in different currencies for a global ad campaign.
- You want to guarantee a fixed number of impressions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Display & Video 360” page.
