Question: You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Drive profitability, traffic, customer base, and sales with Shopping ads.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Provide personalized experiences that meet shopper expectations online or in-store.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-Powered Shopping ads Certification” page.
